I believe the most difficult challenge for any company is to continually achieve a direct correlation between their business goals and the work done on a day to day basis. For most early-stage companies, this is what brings slow death. In addition to creating data-driven go-to-market or business strategies, I specialize in creating 'business operating systems' that builds momentum and provides focus.
I usually start a project by getting a deep understanding of the team and business-to-market relationship. Based on experiments and insights, we first ensure a repeatable and scale-ready business model, then structure a system to ensure the company builds an operational "engine" to increase speed going forward.
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